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First name, Middle name, Last name, Scientific degree, Scientific rank, Current position. Full and brief name of the organization, The organization address.Yuliya V. Gorgorova, candidate of Architecture, associate professor, professor of the Department of Architectural and Environmental Design, Southern Federal University, Rostov-on-Don, Russian Federation. Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Title of the articleProspects for the Architectural and Urban Development of Russian Cities United by Territorial Umbrella Brands
Abstract.Problem statement. The article deals with the issues of joint development of cities subordinate to a single concept of a territorial brand. A review is presented; the most promising concepts for uniting cities and subordinating them to a common idea are described, implemented and planned for implementation in Russia. Results. As a result, the regions were identified where the cities were united under a single concept, a territorial umbrella brand. The conditions for grouping cities were determined for their inclusion in the general idea of the development of the territory, based on umbrella territorial brands. The prospects for the development of territorial brands in Russia and the territory where this practice is not yet available are outlined. Conclusions. The results of the study should be taken into account when developing the concept of tourism, as well as in the strategies for the spatial and economic development of the region, in the development of local regulations. On the basis of the results obtained, it is proposed to form an integrated approach and manifest the idea of a territorial brand at different levels from urban planning to the concept of urban environment design.
Keywords.urban branding, city image, territory brand, architectural heritage, city brand.
For citations:Gorgorova Ju.V. Prospects for the Architectural and Urban Development of Russian Cities United by Territorial Umbrella Brands // News KSUAE, 2022, №4(62), p.142-152, DOI:10.52409/20731523_2022_4_142, EDN: XVZVKS

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