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First name, Middle name, Last name, Scientific degree, Scientific rank, Current position. Full and brief name of the organization, The organization address.Aristova A.V. – student E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it Krasnobaev I.V. – candidate of architecture, associate professor E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it Kazan State University of Architecture and Engineering The organization address: 420043, Russia, Kazan, Zelenaya st., 1
Title of the articleArchitectural and town-planning branding of territories as a main term in the development of a city
Abstract.At the present time the city enter into a transition period that is associated with global processes of modernization of the global device. Cities are becoming a space for formation of new ideas, technologies, industries and communications. One of the tools necessary for the development of urban space, and to address its problems, is a branding areas. In the era of informational development of society branding areas seems to be the most relevant instrument of urban space development. Presence in Russia hundreds of «shrinking cities» contributes to the activation of a designated tool. Growing brand in the urban space is possible by methods of architecture. Architecture and town-planning branding is presented as a unique factor in the development of the territory. The main directions of visualization of the brand in the urban space are systematized as: architecture surround-design – buildings and facilities, small architectural forms, elements of visual and not visual design; design of territorial architecture – comprehensive assessment and case-zoning, work with city infrastructure, scale of the urban environment, the organization of the urban landscape. Stages of implementation of the brand in the architectural space of the city are marked, the organization of branded urban environment and evaluating of the architectural-urban planning branding are proposed.
Keywords.factors of city development, branding of territories, branding of the city, a creative urban space, architectural and town-planning branding, identity, image, cultural routes.
For citations:Aristova A.V. , Krasnobaev I.V. Architectural and town-planning branding of territories as a main term in the development of a city // Izvestiya KGASU. 2016. №1(35) P.7-15.


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