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First name, Middle name, Last name, Scientific degree, Scientific rank, Current position. Full and brief name of the organization, The organization address.А.О. Akatyeva – post-graduate student, senior lecturer E.S. Evseev – candidate of the architecture, associate professor Kazan State University of Architecture and Engineering
Title of the articleАRCHITECTURAL PRESENTATION WITHIN FOREIGN ARCHITECTS’ ARRIVAL AT THE KAZAN ARCHITECTURE MARKET
Abstract.The article describes the phenomenon of the foreign architects’ presentation in Kazan with international business development position. Kazan is considered as an attractive place for design and competitive activities of local and foreign architects. The practice of attracting large investments and implementation of urban mega-projects in Kazan is highlighted as one of the key criteria for determining the advantage of the city, compared with similar Russian cities. Architectural presentation is considered as an element of business development and entering new markets. Experience of the presentation of foreign architects in the city is defined as part of the stimulation of local architects to conduct intensive marketing activities.
Keywords.Architectural Presentation, foreign architect, Kazan, mega-project, international architecture practice, international cooperation, Universiade-2013, Kazan Millennium Celebration.
For citations: Akatyeva А.О., Evseev E.S. АRCHITECTURAL PRESENTATION WITHIN FOREIGN ARCHITECTS’ ARRIVAL AT THE KAZAN ARCHITECTURE MARKET // Izvestiya KGASU. 2010. №1(13) P.73-77.


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