About the authors
| First name, Middle name, Last name, Scientific degree, Scientific rank, Current position. Full and brief name of the organization, The organization address. | Yarullina L.A. – post-graduate student E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it Safiullin N.Z. – doctor of economic sciences, professor E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it Kazan State Agrarian University The organization address: 420015, Russia, Kazan, K. Marx st., 65 |
| Title of the article | Theory of offer of advertising quality in Russia |
| Abstract. | The offer is possibility and desire of the advertising producer to offer in the market the advertising services for sale at determined price and a certain quality. In this article the offer volume concerning change of a level of quality of advertising is investigated at constancy of other factors. Quantity of the offer, its structure and dynamics substantially depend on change of a level of quality of reproduced advertising, which is one of the major factors defining volume of the offer of advertising. We entered the following definition of the offer on quality. The advertising offer on quality is a total of advertising production with a different level of quality which is in the market and which can be used by the consumer. The advertising offer on quality is a part of total volume of the offer which characterizes an economic situation in the advertising market, defined by quality of advertising. On the basis of the carried-out detailed research we made an important conclusion that the offer volume on quality has inverse relationship. We can argue that quality of the advertising is higher, that its offer will be smaller for this period of time when other conditions being equal. |
| Keywords. | Advertising, theory of offer of advertising quality in Russia. |
| For citations: | Yarullina L.A., Safiullin N.Z. Theory of offer of advertising quality in Russia // Izvestiya KGASU. 2012. №2(20) P.274-279. |
