About the authors
| First name, Middle name, Last name, Scientific degree, Scientific rank, Current position. Full and brief name of the organization, The organization address. | Yarullina L.A. – post-graduate student. Safiullin N.Z. – doctor of economic sciences, professor Kazan State Agrarian University |
| Title of the article | CLASSIFICATION OF QUALITY ADVERTISING |
| Abstract. | In spite of presence large number of fundamental and applied works in sphere of economy of advertising, many problems of form quality of advertising yet distant from their decision, especially in communication with development of society and economy development constantly arise new problems. This all testify about urgency of present article. Purpose of the article – to open classification of quality of advertising (on tasks of communication, on customer and so on). |
| Keywords. | Advertising, quality advertising, classification of quality of advertising. |
| For citations: | Yarullina L.A., Safiullin N.Z. CLASSIFICATION OF QUALITY ADVERTISING // Izvestiya KGASU. 2011. №3(17) P.247-251. |
